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Second Printing
Tony Poderis has condensed nearly three decades of fund-raising experience into a concise guide. In just over 100 pages, Tony explains the ins and outs of successful annual, endowment, capital, sponsorship, and underwriting campaigns. |
Step by step instructions teach you how to develop a realistic campaign goal and produce an effective solicitation kit. Samples of virtually every form you'll need to organize your work have also been provided--from income projection sheets and campaign timelines to pledge cards. Other chapters deal with identifying promising funding sources, rating and evaluating prospective donors, and planning and managing a campaign. |
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| "It's a Great Day to Fund-Raise! by Tony Poderis is an
excellent resource for anyone new to campaign fund-raising or even seasoned
professionals who want a refresher course. Poderis is the former director of
development for the Cleveland Orchestra, and he knows his business. The book is
written clearly in plain English and filled with practical advice."
Stan Hutton: The Mining Company |
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| "A must for leaders in all
walks of life. Tony Poderis offers tools to help organizations survive and
thrive in the 21st Century." Dr. Vera Vogelsang-Coombs |
"Tony's book is an instant
classic and an indispensable reference tool which belongs on the desk of every
non-profit fund-raiser, no matter what their levels of experience or
responsibility might be." Dr. Wayne P. Lawson, Executive Director |
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| "Tony Poderis brings a
wealth of expertise to this new fund-raising text. His practical, readable
guide covers the basics of annual, endowment, capital, sponsorship, and
underwriting campaigns." American Symphony Orchestra League |
"A perfect book, perfectly
clear, not opinionated, but shows what works. One of the most understandable
books I have ever read." Bruce A. Loessin |
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| "Your new book is marvelous!
It should help fund-raising persons of all types. I'll keep it handy here in
the office and encourage many who visit me to study "how to properly raise
funds." Herbert E. Strawbridge, Trustee |
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